Wednesday, January 26, 2011

The New Philanthropists - children of the baby-boomers

Gen X (born '65-'77) is the first generation to be online nearly all their lives.

Gen Y (born '77-94) is the first to have unlimited access to wireless/mobile technology.

They are donors who have very different characteristics and often different interests than their parents. They're young, diverse, multicultural, intolerant of bureaucracy and committed to individuals. They embrace technology. They have looser ties to "elite philanthropy" and status than past generations; they make decisions based on knowledge and research, and are risk takers.
They seek to change the world